Question

Which of the following are true of marketing? Check all that apply. a. It involves building long-term, mutually beneficial relationships. b. It is a philosophy or perspective that stresses customer satisfaction. c. It entails processes that focus on delivering value and benefits to customers. d. It focuses solely on selling the goods, services, or ideas that the company produces.

Answer 1

Answer:

a. It involves building long-term, mutually beneficial relationships.

b. It is a philosophy or perspective that stresses customer satisfaction.

c. It entails processes that focus on delivering value and benefits to customers.

Explanation:

Marketing: Marketing is the term which is used to manage the business in an effective and efficient manner. The motive behind this to build long term relationships with the customers through which customer satisfaction with the company products.  

Here, the 4 PS (Place, product, price, promotion) and 4 Cs (Customer, cost, convince, communication should be used so that the organization can run in smooth manner.  

So, options a.b and c are correct while option d is incorrect.