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The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.
Technology is really important to the coverage of the sport in media. Not that it does only allow all of these forms of media to be possible, but it also allow photo finishes that features instant replay, split time.Media bring the sport to the people who may not normally got the experience to play the sport. And also the inspiration the athletes give to their fans.
Answer:
need is a necessity
desire is a luxury (something you can live without)
