Today, the advancement of technology offers media professionals a wide range of possibilities to develop their communication process: be it through images, videos, sounds and other digital tools, it seeks to incite the viewer, to captivate and generate a larger audience.
Thus, presenters make use of these tools, within which audio, as a direct inciter of the sense of hearing, seeks to generate sounds (be it ambient sounds, background or foreground music, for example) that generate the necessary attraction to captivate the audience.
enjoyment becuase it's the only synonym there and the analogy is using synonyms in this case.
