Answer:
$2,000,000
Explanation:
current awareness of Digby's Don = 72%
next year it will decrease to 72% - 1/3 = 48% if the firm does nothing
- first $1,000,000 adds 22% awareness ⇒ total awareness = 48% + 22% = 70%
- second $1,000,000 adds 23% awareness ⇒ total awareness = 70% + 23% = 93%
- third $1,000,000 adds 5% awareness ⇒ total awareness = 93% + 5% = 98%
Don's competition, Axe, has an awareness level of 77% and it should remain the same next year. So, Digby as to spend at least $2,000,000 to earn more awareness than Axe. Don's awareness level will be 93%.
Answer:
1. Budget.
2. Financial goals.
3. Competition.
4. Marketing message.
5. Other marketing goals.
6. Brand image goals.
7. Product description.
8. Pricing.
9. Marketing research.
10. Promotional strategies.
Explanation:
1. <u>Budget</u>: The amount you plan to spend on each promotional strategy.
2. <u>Financial goals</u>: The number of sales you plan to have in the next year.
3. <u>Competition</u>: Strengths and weaknesses of other companies that provide similar products.
4. <u>Marketing message</u>: The message about your product's benefits that you plan to convey to your target market.
5. <u>Other marketing goals</u>: The percentage of customers who say they are highly satisfied in your customer profile survey.
6. <u>Brand image goals</u>: The qualities you want to have people associate with your product.
7. <u>Product description</u>: A list of the product's features.
8. <u>Pricing</u>: How the cost of your product will support your brand image and marketing message.
9. <u>Market research</u>: A description of general economic trends and how they are likely to affect the target market.
10. <u>Promotional strategies</u>: Ways you will communicate with your target market.
True. To help travelers know what to expect researchers collect the prices of commodities. In most cases, you can find information before you travel somewhere to see the moeny you may spend on different things like hotel, transportation, food and activities. Researchers put this information up so people can look and get ideas about what they should expect to spend when traveling.
The answer is image oriented advertising. This type of advertising
tends to focus more on the products of which they assume of which are more
presentable and are favorable for their consumers that will be worth trying or
buying of by the consumers.
Answer: $2,500,000
Explanation:
Discontinued operations is when a particular division in a company shutdown.
With regards to the above question, the before-tax amount that Mercedes should report as loss on discontinued operations in its 2013 income statement will be:
= $2,000,000 + ($3,000,000 - $2,500,000)
= $2,000,000 + $500,000
= $2,500,000