Geraldo gauged the level of exposure to his marketing campaign using the percentage of the target population exposed at least once to his advertisement, representing its integrated market communication as well as marketing plan.
Marketing plan is the plan made by any organization to communicate about its products when they are new to launch them in the market.
Integrated market communication is the process which includes different marketing campaigns and marketing plans to define what they want to achieve through the marketing process.
In communicating with the target market The AIDA model is used.
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A in the expected future exchange rate increases the demand for u.s. dollars. in the u.s. demand for imports does not change the demand for u.s. dollars.
In economics, demand is the number of goods that consumers are willing to purchase at various prices in a particular location and during a particular period of time. [1] The relationship between price and quantity demanded is also called the demand curve. Demand for a particular item is a function of perceived need, price, perceived quality, convenience, available alternatives, disposable income, buyer preferences, and many other options.
Demand refers to the consumer's willingness to buy and pay for goods and services without hesitation. Simply put, demand is the number of items that customers are willing to purchase at various prices over a period of time.
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Answer:
NPV = 138,347.55
Explanation:
<em>Net Present Value (NPV) : This is one of the techniques available to evaluate the feasibility of an investment project. The NPV of a project is the difference between the present value of the cash inflows and the cash outflows of the project.</em>
We sahall compute theNPV of this project by discounting the appropriate cash flows as follows:
<em>Prevent Value of operating cash flow</em>
PV =A× (1- (1+r)^(-n))/r
A- 23,900, r - 12%, n- 5
PV = $23,900 × (1- (1.12)^(-5))/0.05
=206,769.963
<em>PV of Working Capital recouped</em>
PV = 5600× 1.12^(-5)
= 3,177.59
NPV = initial cost + working capital + Present Value of working capital recouped + PV of operating cash inflow
NPV = (66,000) + (5600) + 3,177.59 + 206,769.96
NPV = 138,347.55
C. Conduct a research on your product.
You should have already done the research by this stage
