Britain governed its colonies in the Americas with racism. Britain brought in African American slaves to provide cheap labor for their cash crop production lands. With slaves and Europeans coming into theAmericas, an unfair social hierarchy formed and racism was a prominent ideology used to govern people in the American colonies. People higher up in the social rankings got better chances for a good life.
I'm thinking chocolate since I'm pretty sure lots of people rationed sugar during WWII. I don't think they would have rationed weapons, automobiles or water. Hope that helps.