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Vitek1552 [10]
3 years ago
8

Leslie Bradley is an entrepreneur with a small business in Little Rock, Arkansas. Working with a local engineer/inventor, Leslie

has developed a new cooking device that she thinks will revolutionize cooking. The device is a small oven that is portable and uses a gas injection system to cook meals in a fraction of the time taken in a normal oven. The new system creates a very high temperature and the gas jets are located 360 degrees around the food to be cooked, thus ensuring that the food is cooked equally on all sides. Leslie and the engineer applied for a patent and then immediately sought a relationship with a large manufacturer to produce and distribute the new oven. To her surprise, when she demonstrated it to the top three manufacturers, they all had the same reaction: "We are very interested in this new invention but we would like to see some consumer research that tells us what consumers think about the device." "Will they think the temperature is too high and represents a safety issue?" "Do they really think that a roast cooked in 6 minutes will taste the same as one roasted for 2 hours?" "How much, if any, will they be willing to pay for the added convenience of time savings?" Leslie sought the services of Weber Research, Inc. WRI was an established research firm in the city and they recommended that they use their mall facility in order to conduct some research that allowed consumers to use the device and taste the food cooked in the device. Leslie agreed but was concerned about the types of persons in the shopping mall. "They really won't represent our area since they will likely be mostly female and they will have higher incomes than the general population."
WRI assured Leslie that this could be overcome by using which of the following sampling methods?

A) quota sample
B) purposive sample
C) stratified sample
D) representative sample
E) systematic sample
Business
1 answer:
fredd [130]3 years ago
4 0

Answer:

B) quota sample

Explanation:

Remember, Leslie was initially concerned about the types of persons in the shopping mall, who she believed would not represent the research area since they may likely be mostly female and they will have higher incomes than the general population.

However, using Quota sampling method, Weber Research, Inc. could look for consumer that are more likely to use the device and taste the food cooked in the device, this consumers would be divided into quotas or groups having similar characteristics and then a sample would of the population will be researched on.

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mel-nik [20]
No because they aren't Fair
4 0
3 years ago
Spade and Marcher Corp. manufactures and sells toy guns. These toy guns are a perfect imitation of real weapons. Inspired by Spa
VMariaS [17]

Answer:

analyzer

Explanation:

This strategy is used by companies wishing to gain market share. It is a moderate aggressive strategy, as it presents low aggregate risks, and innovation is not a very relevant factor in companies that use the analyzer strategy. Companies seek to provide a production of goods already in the market, with modifications and differentiations.

3 0
3 years ago
"stooge enterprises manufactures ceiling fans that normally sell for? $90 each. there are 300 defective fans in? inventory, whic
Oliga [24]

<span>We know that Profit = Earnings  - Cost</span>

Case 1: Sold as is

Profit = (300 fans* $20/fan) - (300 fans* $55/fan)

Profit = - $10, 500 (deficit)

 

Case 2: Processed further then sell

Profit = (300 fans* $90/fan) – [(300 fans* $55/fan) + (300 fans* $40/fan)]

Profit = - $1, 500 (deficit)

 

<span>Since Case 2 has lower deficit, then it is better to process the fans further then sell to normal selling price.</span>

4 0
3 years ago
Cigarette smokers are very loyal buyers of cigarettes. Even if prices of cigarettes rise, they will typically continue to buy th
Amanda [17]

Answer:

a. mostly cigarette buyers.

Explanation:

The law of demand states an inverse relationship between quantity demanded of a good and it's price, keeping other factors affecting demand as constant.

Price elasticity of demand refers to the degree of responsiveness of quantity demanded to a change in price.

Alcohol and cigarettes are exceptions to the law of demand since in their case, the factor of addiction presides which outweighs rational decision making.

Thus, price elasticity of demand of cigarettes is inelastic. So a marginally higher price charged for cigarettes will not reduce their consumption.

A new tax on cigarettes would raise their prices. The manufacturers, to cover such taxes and maintain the same margin as before would further raise the prices of cigarettes further.

Thus, the tax burden would be shifted to the consumers and hence majorly borne by them.

3 0
3 years ago
The major levels of intensity at which a company can choose to distribute its products are __________ distribution.
Angelina_Jolie [31]

Answer:

Exclusive, selective, intensive

Explanation:

When a company markets its products it needs to choose carefully how it will distribute its products most effectively.

There is need for consideration of the cost and benefit associated with a level of distribution intensity because each one has associated cost like number of salespeople to drive the process.

There are 3 levels of intensity for distributing products

- Intensive or mass coverage is when products are distributed widely in all locations where product is sold. It is ideal for low priced goods that have a high demand.

- Selective coverage is when sales are limited to locations where clients are most concentrated.

- Exclusive coverage is for higher end products targeted at a narrow market.

5 0
3 years ago
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