Answer:
Political and Legal
Explanation:
Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how <u>political and legal</u> forces affect the marketing environment.
Business organisations operate within a political system and legal framework. Political factors determine economic policies like taxation and regulations. Business decisions are subject to, and are affected by political and legal factors.
Governments formulate a series of legislations to monitor business activities and protect consumer and social interests.
Such laws would either create new opportunities or threats for the businesses in existence.
In the Scenario above Hoffman-LaRoche and BASF AG must have violated regulations that protect consumer interests put in place by the government by wanting consumers to pay too high for such necessities as vitamins and huge fines have been imposed on them.
Based on the actions of Jameson Machinery Inc, we can infer that they want to benefit from<u> First Mover Advantage. </u>
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First Mover Advantage:
- Involves being the first company or brand to enter a certain industry
- Gives the brand a competitive advantage and customer loyalty over other competitors
- Allows company to perfect services offered
In trying to get to South America first and having their brand established, Jameson hopes to benefit from first mover advantage which would see them have a competitive advantage over competitors that come later.
In conclusion, Jameson hopes to benefit from First-Mover Advantage.
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Answer:
<u>Sales Quotas</u>
Explanation:
Sales quotas specify the quantum of sales standards in terms of monetary value of sales that must be effected by salespersons and the segregation of sales among different products of a company.
Such quotas help in creating an incentive system i.e performance above standards which would be rewarded, and thus serve as a motivation for sales force.
Such a mechanism also helps in comparing and analyzing the sales trends of the past, the standards set and how effectively the standards have been met.
This helps in ascertaining and evaluating productivity of a sales team and defines efficient performance.
Answer:
Explanation:
Yield rate on unsecured bonds=12%
Yield rate on zero coupon bond=12%
Yield rate on 10% mortgage bonds=12%
Total debt value=10m+25m+20m=55m
Weight of unsecured bonds=10/55=0.182
Weight of zero coupon bonds=25/55=0.455
Weight of 10% mortgage bonds = 20/55= 0.363
Cost of debt=0.182*12+ 0.455*12+0.363*12=12%
The purchases discount account or discounts received account.