Question

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
A) teams
B) audiences
C) markets
D) publics
E) intermediaries

Answer 1

D) Publics


Publics are groups that may have a significant impact on marketing activities formulated to contribute to customers' satisfaction with a product and an organization.