Answer:
The correct answer is letter "A": Describe the benefits a product or service offers and make rational or emotional appeals.
Explanation:
The AIDA Model describes the process buyers go through at the moment of purchasing. It has four (4) steps: <em>Awareness, Interest, Desire, </em>and<em> Action</em>. In the Interest stage, companies attract consumers so they start looking for information about their products. <em>The benefits of the good are portrayed relating them to the target audience's emotional appeals. In some other cases, firms display their products as the most rational to choose from compared to competitors.</em>
Answer:
An online savings account offers higher interest rates because they don't have the overhead that standard banks have.
~batmans wife dun dun dun....
Answer: 1. High Interest
2. Low Government Debt
3. Political Stability
Explanation:
Foreign Investors are Investors and investors always like to invest where there are prospects of growth and profit.
High Interest Rates give them the opportunity to invest their money in a currency that will give them a great return because a country where there are high interest rates imparts this on its currency which causes it to rise in value thereby giving currency holders a capital gain.
Another factor is Government Debt. A country with high Government debt will typically be unable to raise funds through the bond market easily. This shortage of funds can lead to inflation which devalues currency causing foreign currency investors to flee.
Finally there is the Political Factor (other factors exist). A stable country politically stands a better chance of maintaining a higher value currency that one with lower political stability. This is because political Stability attracts investors and as more investments come into a country, this reflects in its currency by making it stronger which will attract foreign currency investors.
