A really good example of how an advertisement can appeal to emotions are the SPCA commercials. (the super sad dog commercials.) they appeal to emotions by showing pictures and or videos of injured, starving, or abandoned dogs. This makes more and more people want to donate to the cause.
were is the excerpti need that to answer
Someone or something that is important and powerful and must not be ignored.
I don't see a story here to read, but I can guess from the words "New England puritans", that the answer is likely to be b. Witches and spirits.