1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
natali 33 [55]
3 years ago
10

Horatio Alger has just become product manager for Brand X. Brand X is a consumer product with a retail price of $1.00. Retail ma

rgins on the product are 33%, while wholesalers take a 12% margin. Brand X and its direct competitors sell a total of 20 million units annually; Brand X has 24% of this market. Variable manufacturing costs for Brand X are $0.09 per unit. Fixed manufacturing costs are $900,000. The advertising budget for Brand X is $500,000. The Brand X product manager's salary and expenses total $35,000. Salespeople are paid entirely by a 10% commission. Shipping costs, breakage, insurance, and so forth are $0.02 per unit.
1. What is the unit contribution for Brand X?
2. What is Brand X's break-even point?
3. What market share does Brand X need to break even?
4. What is Brand X's profit impact? Industry demand is expected to increase to 23 million units next year. Mr. Alger is considering raising his advertising budget to $1 million.
a. If the advertising budget is raised, how many units will Brand X have to sell to break even?
b. How many units will Brand X have to sell in order for it to achieve the same profit impact that it did this year?
c. What will Brand X's market share have to be next year for its profit impact to be the same as this year?
d. What will Brand X's market share have to be for it to have a $1 million profit impact?
5. Upon reflection, Mr. Alger decides not to increase Brand X's advertising budget. Instead, he thinks he might give retailers an incentive to promote Brand X by raising their margins from 33% to 40%. The margin increase would be accomplished by lowering the price of the product to retailers. Wholesaler margins would remain at 12%.
a. If retailer margins are raised to 40% next year, how many units will Brand X have to sell to break even?
b. How many units will Brand X have to sell to achieve the same profit impact next year as it did this year?
c. What would Brand X's market share have to be for its profit impact to remain at this year's level?
d. What would Brand X's market share have to be for it to generate a profit impact of $350,000?
Business
1 answer:
german3 years ago
4 0

Answer:

Horatio Alger

1. The unit contribution for Brand X is = $0.79

2. Brand X's break-even point (in units) = 1,816,456 (in sales dollars) = $1,816,456

3. The market share that Brand X needs to break-even

= 9.1%

4. Brand X's profit impact is 48.9% or $2,347,000

a. If the advertising budget is raised, units that Brand X have to sell to break-even is:

= 2,449,367 units

b. The units that Brand X have to sell in order for it to achieve the same profit impact that it did this year is:

= 5,865,886 units

c. Brand X's market share have to be 25.5% next year for its profit impact to be the same as this year.

d. Brand X's market share have to be 16.2% for it to have a $1 million profit impact.

5. a. Break-even sales units = 2,474,138 units

b. Break-even sales units = 6,520,690 units

c. Brand X's market share have to be 32.6% for its profit impact to remain at this year's level.

d. Brand X's market share have to be 15.4% to generate a profit impact of $350,000.

Explanation:

a) Data and Calculations:

Retail price of Brand X = $1.00

Units sold = 24% of 20 million = 4,800,000 units

Total sales revenue =              $1.00  $4,800,000

Variable costs:

Manufacturing                         $0.09

Selling commision (10% of $1) $0.10

Other selling expense            $0.02

Total variable costs per unit   $0.21  $1,008,000

Contribution margin per unit $0.79  $3,782,000

Fixed costs:

Manufacturing                $900,000

Advertising                       500,000

Brand X manager's salary 35,000    $1,435,000

Net income =                                     $2,347,000

Fixed costs/Contribution margin per unit = $1,435,000/$0.79 = 1,816,456 units

The market share that Brand X needs to break-even

= 1,816,456/20,000,000

= 9.1%

Brand X's profit impact = 48.9% ($2,347,000/$4,800,000 * 100)

With increase in advertising budget to $1 million next year,

a. Units to break-even = $1,935,000/$0.79 = 2,449,367 units

b. Units to achieve same profit impact:

Sales increased by 15% (3/20 * 100)

Net income will increase to = $2,699,050 ($2,347,000 * 1.15)  to make the same impact

Therefore, the units to achieve same profit impact = ($1,935,000 + $2,699,050)/$0.79

= $4,634,050/$0.79

= 5,865,886 units

Market share next year = 25.5% (5,865,886/23,000,000)

Market share to achieve $1 million profit impact

= (FC + Profit target)/$0.79

=  $1,935,000 + $1,000,000)/$0.79

= $2,935,000/$0.79

= $3,715,190

= $3,715,190/$23,000,000 * 100 = 16.2%

Fixed costs = $1,435,000

Retailer's margin raise = 40% from 33%, a 21.2% increase or decrease in price

Therefore, the new selling price = $1.00 * (1 - 0.212) = $0.79

Variable cost = $0.21

Contribution margin = $0.58

To break-even, FC/Contribution margin per unit

= $1,435,000/$0.58

= 2,474,138 units

Break-even units to achieve profit of $2,347,000 = ($1,435,000 + $2,347,000)/$0.58

= 6,520,690 units

Sales = $5,151,345 (6,520,690 * $0.79)

Market sales revenue = $15,800,000 (20,000,000 * $0.79)

= $5,151,345/$15,800,000 * 100

= 32.6%

Market impact of $350,000

Break-even units ($1,435,000 + $350,000)/$0.58

= 3,077,586 units

Sales revenue = $2,431,293 (3,077,586 * $0.79)

Market revenue = $15,800,000 (20,000,000 * $0.79)

Market share = $2,431,293/$15,800,000 * 100

= 15.4%

You might be interested in
Consider a U.S. importer desiring to purchase merchandise from a Dutch exporter invoiced in euros, at a cost of €512,100. The U.
Zolol [24]

Answer:

The importer accepts this price, so his bank will <u>debit</u> the importer's account in the amount of <u>$500000</u>

Explanation:

Debiting an account removes money from the account. Crediting an account adds money to the account.

The bank will  therefore <em>debit</em> his account because the money will be taken out and paid to the exporter.

The amount that the importer pays in dollars can easily be calculate as:

€512,100 / €1.0242 = $500000

5 0
3 years ago
You are thinking about buying a piece of art that costs $ 20 comma 000. The art dealer is proposing the following​ deal: He will
Irina-Kira [14]

Answer:

Explanation:

This is an annuity question. You can solve this using a financial calculator with the following inputs;

Present value ; PV = -20,000

Duration; N = 15 payments

2 year interest rate; I = [(1.07)^2 ] -1 = 14.49%

One-time future cashflow; FV = 0

Then compute recurring payment ; CPT PMT = $3,336.28

Therefore, you'll pay $3,336.28 every 2 years

3 0
3 years ago
What is the typical relationship between time and interest rate?
UNO [17]
The more time the higher the interest rate
8 0
3 years ago
Read 2 more answers
On March 14, Zest Co. accepted a 120-day, 6% note in the amount of $5,000 from AZC Co., a customer. On the due date of the note,
egoroff_w [7]

Answer:

Note = $5,000

Interest rate = 6%

Time period = 120 days

The journal entry is as follows:

On July 12,

Account receivable A/c     Dr. $5,100

To Notes receivable                            $5,000

To Interest revenue                       $100

(To record note dishonor)

Workings:

Interest revenue = $5,000 × 0.06 × (120÷360)

                            = $100

4 0
3 years ago
The aggregate supply of labor is the A) total amount of time a person works over his or her lifetime. B) total amount of time a
Nataly_w [17]

Answer:

D) sum of the labor supplied by everyone in the economy.

Explanation:

Aggregate supply of labour is a measure of total number of people that are working and recoevong wages in am economy per unit time. It is not the total population in am economy. It is the number of hours employees are willing to work in a given period of time. For example workers may generally be willing to work for 40 hours per week. There will be a general decline in aggregate supply of labor for instance if total number of hours reduces to 20 hours per week.

8 0
3 years ago
Read 2 more answers
Other questions:
  • On June 1, Noonan Inc. issues 4,000 shares of no-par common stock at a cash price of S6 per share. Journalize the issuance of th
    8·1 answer
  • On January 1, Mumford purchased 10% of Heller's common stock. On September 1, it purchased another 30% of Heller's common stock.
    8·1 answer
  • Which occupation in the Education and Training cluster will have higher than average job growth?
    8·1 answer
  • Strategic alliances almost always result in one company taking over the financial interests of another company true or false
    14·1 answer
  • There are at least three ways to submit a cover letter to an employer. Which methods are
    5·1 answer
  • 1.
    6·2 answers
  • Which is the most important decision factor in transportation?
    9·1 answer
  • List two types of cash flows an investor can expect to receive from an investment in stock. Explain the volatility of each of th
    13·2 answers
  • Will Mark as Brainliest!!! +40 extra points Spending money on medical expenses is part of this expenditures approach for calcula
    12·1 answer
  • Borland, Inc. issues 25-year semi-annual bonds that have a face value of $1,000 and a coupon rate of 7.5%. The current market pr
    14·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!