Stakeholders are those groups that have a strong interest in the result of the project or a business.
<h2>What are stakeholders?</h2>
A stakeholder is a person or a group that has a vested interest in the course or outcome of a business and has a direct or indirect effect on the business or participates in it in one way or another.
<h3>Characteristics of stakeholders:</h3>
- It is any internal and/or external person or organization that has or may have the capacity to affect the activity of the organization.
- Stakeholders are members of the organization itself (managers, employees, shareholders), suppliers, consumers, neighbors and the market.
Therefore, we can conclude that all stakeholders can be classified according to their interest in the company's mission.
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Answer:
In a static storage area each product is assigned a specific area, whereas in dynamic storage, product locations and fluid and as such are subject to change.
Answer:
1. Pressures for local responsiveness may make it difficult to ______________________________.
monitor and adapt to changing customer tastes in a large number of foreign markets
2. __________________________is the most appropriate strategy when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.
Localization strategy
3. ___________________________ is the most appropriate strategy when the firm simultaneously faces strong pressures for both cost reductions and local responsiveness.
Transnational strategy
4. A firm facing low pressures for local responsiveness and few pressures to contain costs might best pursue a(n) _______________________.
international strategy
5. Markets are dynamic, and any firm will face competition. In time, international and localization strategies tend to become less viable, and managers need to ________________________________.
orient their companies toward either a global standardization or transnational strategy
Explanation:
When a company's global business activities are coordinated via cooperation and interdependence between its head office, operational divisions, and internationally located subsidiaries or retail outlets, the entity tends to realize more competitive advantages than when it uses a single strategy. This is why the transnational strategy is offering the best alternative for international businesses in the globalized economy.
Answer:
test marketing
Explanation:
Test marketing is an experimental test of a product in a real life market. Buyers are studied in live shops or market without them knowing. It is conducted on a small scale to see the effectiveness of a marketing strategy.
When the products do not perform well at the test marketing phase it is assumed it will not also perform well in the real market, so they are termed failed products.
The marketing manager in Ithaca maintains a museum of failed consumer products from the test marketing stage.