Question Options:
a. aesthetics
b. reliability
c. assurance
d. serviceability
Answer: AESTHETICS.
Explanation: Aesthetics in it's most simplest definition is the study or the philosophy of beauty.
David A Garvin proposed 8 dimensions of quality which are, Performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality.
He further explained aesthetics as how a product looks, feels, sounds, tastes, or smells. Aesthetics is clearly a matter of personal judgement and a reflection of individual preference.