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Ghella [55]
3 years ago
5

ABC has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the high

est monetary value. Under the given circumstances, Ajax is most likely to have an RFM score:________
Business
1 answer:
mylen [45]3 years ago
3 0

Answer: 511

Explanation:

The RFM model enables a company to group its customers by their buying habits such that they can be treated accordingly to ensure repeated sales.

The three categories are:

  • Date of last purchase
  • Frequency of purchase
  • Monetary value of purchases

The range is 0 - 5 with a higher number representing higher scores.

This particular customer will get a 5 for date of last purchase to indicate that it has been a while since they last purchased.

They will get a 1 for frequency because they haven't purchased in high frequency in a while but because they used to buy a lot, we give it a 1 instead of 0.

They will also get a 1 for the monetary value for the same reason as above.

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