Question

An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Gigi Hadid and offered readers a $2-off coupon when they tried the new makeup. In terms of the communication model, the medium of this ad is ________.

Answer 1

Answer:

Home Journal magazine

Explanation:

In communication, medium is what the message is conveyed on. It is the system or channel through which a message is transmitted from the sender to the recipient. The modern medium used in advertising is in the electronic format and includes the internet, telephone, and other electronic devices.

Tradition medium channels are television, radio, and print media such as newspapers and magazines.  The ad for Maybelline age-minimizing appears in a magazine. The  Ladies' Home Journal magazine is the medium for the ad.

Answer 2

Answer:

the correct answer is Press Advertising / Print Media

Explanation:

if you read the question carefully, the question firmly states that the advertisement is displayed in a ladies home journal. also, it entails a coupon discount as well. this medium is press advertisement method as per the communication model.

there are several advantages in press advertising. they are,

1. we can include many details
2. we can put all kinds of graphic designs and creative ideas as there is enough space
3. we can reach a significant audience

however, t he downside is that this medium could be very expensive.