“Motive” is an incongruity, puzzle, or surprise in the primary sources or data; and/or hole, limitation, or disagreement in the secondary literature that leaves space for the writer's new claim. ... With primary sources, a writer forms an argument after finding something surprising or promising about the data.
Abdul needs to reach people who want to travel to let them know about a special promotion for a European vacation. What is the best media outlet for reaching this target audience?
