Answer:
Receiver’s preference and level of technical expertise
Explanation:
This is very important because any well prepared information presented using a communication channel that the target audience does not use or prefer is a wasted effort.
For example, a company that wants to target elderly people with its products, having been aware through a survey that they prefer television ads to online ads. Which means that because of their limited technical expertise, a tv ad is the best channel of communication.
It means that what is that set of beliefs and it also tells us that is not important how important it is, In other words it importance doesn't matter.
Money can't buy the most important things in life.
