Question

Janelle is into running. As soon as she gets home from work at the hospital, she changes into her running clothes, puts on her high-quality running shoes, and goes outside to run. When her schedule permits it, Janelle participates in 5K runs to raise money for children's charities. She has met many friends who are also involved in running. The running groups that Janelle is involved with are examples of _______. a. income segmentation b. benefit segmentation c. geodemographic segmentation d. lifestyle segmentation

Answer 1

Answer:

d. lifestyle segmentation

Explanation:

Segmentation is the way in which various criteria is used to seperate the target market of a set of products.

In the given instance Janelle is involved in a lifestyle segment that is categorised on the basis of similar lifestyle.

She likes to run. This is a type of lifestyle, so the groups that she is involved with that also like running are an example of a lifestyle segmentation