The four types of consumer products differ in terms of the (1) effort the consumer spends on the decision, (2) attributes used i

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2 years ago

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The four types of consumer products differ in terms of the (1) effort the consumer spends on the decision, (2) attributes used i

n making the purchase decision, and (3) frequency of purchase. Convenience items are items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. Shopping products are items for which the consumer compares several alternatives on criteria such as price, quality, or style. Specialty products are items that the consumer makes a special effort to search out and buy. Unsought products are items that the consumer either does not know about or knows about but does not initially want.Two broad categories of products widely used in marketing relate to the type of user. Consumer products are products purchased by the ultimate consumer, whereas business products (also called B2B products or industrial products) are products organizations buy that assist in providing other products for resale. In this exercise, we will study the four different types of consumer products.Write the product examples to the correct consumer product type Royce Poplar coffin Patek Philippe watch Sony Blu-ray Disc™ player Maytag® dishwasher Doritos Hermès Birkin bag Zest bar soap Goodyear Ultra Grip tires Type of Consumer Product Convenience Product Shopping Product Specialty Product Unsought Product

Business