Question

The four types of consumer products differ in terms of the (1) effort the consumer spends on the decision, (2) attributes used in making the purchase decision, and (3) frequency of purchase. Convenience items are items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. Shopping products are items for which the consumer compares several alternatives on criteria such as price, quality, or style. Specialty products are items that the consumer makes a special effort to search out and buy. Unsought products are items that the consumer either does not know about or knows about but does not initially want.Two broad categories of products widely used in marketing relate to the type of user. Consumer products are products purchased by the ultimate consumer, whereas business products (also called B2B products or industrial products) are products organizations buy that assist in providing other products for resale. In this exercise, we will study the four different types of consumer products.Write the product examples to the correct consumer product type Royce Poplar coffin Patek Philippe watch Sony Blu-ray Disc™ player Maytag® dishwasher Doritos Hermès Birkin bag Zest bar soap Goodyear Ultra Grip tires Type of Consumer Product Convenience Product Shopping Product Specialty Product Unsought Product

Answer 1

Answer:

Types of Consumer Product       Examples

Convenience Product:                 Zest bar soap

Shopping Product:                       Sony Blu-ray Disc™ player

                                                     Doritos Hermès Birkin bag

                                                     Goodyear Ultra Grip tires

Specialty Product:                       Patek Philippe watch

                                                    Maytag® dishwasher

Unsought Product:                      Royce Poplar coffin

Explanation:

a) The factors that distinguish consumer products are:

(1) effort the consumer spends on the decision

(2) attributes used in making the purchase decision

(3) frequency of purchase.

b) Types of Consumer Product

Convenience Product

Shopping Product

Specialty Product

Unsought Product

c) Product Examples:

Royce Poplar coffin

Patek Philippe watch

Sony Blu-ray Disc™ player

Maytag® dishwasher

Doritos Hermès Birkin bag

Zest bar soap

Goodyear Ultra Grip tires