That people were supposedly being treated improperly
Answer:
Equity theory
Explanation:
Equity theory refers to the fair distribution of resources between people. Equity is measured by c<u>omparing the ratio of contributions and rewards for each person and seeing if the ratio is the same</u>
When we apply this theory to a working environment, this theory means that <u>we expect that people that make the same kind of contributions to the work place have the same rewards</u> (salary, for example) and if they contribute less to the workplace (for example by having less experience) we expect them to have a less salary or rewards. <u>When this doesn't happen we lose motivation in our workplace and diminish our satisfaction. </u>
In this example <u>Nicole learned that her coworker who has less education and experience (contributions) is paid more than here (rewards), therefore she is not happy about the situation</u>. Because s<u>he would expect her coworker to earn less since she's making less contributions, t</u>he theory of motivation that would describe Nicole's reaction would be the Equity Theory.
<span>Products that customers consider essentials or necessities tend to have less elasticity than products viewed as luxury or discretionary. If a customer believes he needs a certain product for survival, quality of life, or pleasure, he is more likely to stretch a bit to purchase the item if the price goes up. On the contrary, a product viewed as optional is a less likely purchase as the price increases because the customer believes he can live without it.Customer OptionsThe more options a customer has to meet a particular functional or emotional need, the more elastic a product's demand. This is why a company with a monopoly has a huge advantage. Customers don't have options and feel compelled to buy from the given provider. In highly competitive industries, price differentials are usually less among competing brands because of the ability customers have to select lower-priced alternatives. A closely related factor is the cost of switching brands. Cell phone customers often wait to change providers to avoid penalties if they are obligated to service contracts.
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Answer:
I believe its choice a because it's the only one that makes sense according to process of elimination
