Explanation:
Before advertising, we have planned the targeted audience. The targeted audience were categorized into young parents, old people, youth (college students) and School students of higher classes.
The same type of advertisement campaign will not work for every type of audience. So to attract parents and students, we have approached various schools and has shown various videos on the advantages of vaccination. We have also announced discount to them.
In terms of old people, we have organized campaign to deliver the importance in their own mother tongue and also explain how the life span of old people gets increased by protecting through vaccination.
Finally the youths are attracted through the college and showing various facts and figures. We have explained more scientific aspects and made them clear about the uses of vaccine.
