<u><em>Process of creating a brand
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The choice of the brand of your company is not something that you should choose at random and simply because you like it. You must select a brand with which your customers will feel identified. However, loyalty to a brand is not a rational act, but an emotional one. Therefore, to know how a brand is made, you must bear in mind that what you must achieve is the customer's loyalty to it and that, in a medium / long term, that relationship is still alive.
1. Define your target audience.
It is impossible to please everyone. The products or services you offer will satisfy a specific type of needs, specific to a certain type of client. Define very well, through a segmentation of the market, the target audience your brand, to ensure good feedback and success.
2. Project an image according to your brand philosophy.
Your customers expect you to behave and act in a certain way. So it looks like your clients expect you to do it and do it in environments according to them. For example, your focus of action will not be social networks if your target audience is people over 65.
3. Unique and special customer.
We all like to feel special. So, if you want to know how to create a successful brand, a basic thing is to make your customers feel special for the simple fact of using your brand. That the client feels heard, valued and loved.
4. A brand that provides value.
To create a strong brand, it is essential that it offers some added value, that makes it unique and different from the rest of competing companies. For example, highlight customer service, after-sales service, return policy, etc. For this, the brand must present a value proposal that makes it different from the others, and for which the public chooses it against the competition.
The client must feel that by using your brand his life improves, that by using your products or services he obtains greater quality and satisfaction. Therefore, work for that differential point that makes your brand unique and special.
5. Keep the relationship alive.
You should not keep the same message forever. The needs of your customers are changing, as well as customs and social habits. So you must innovate in your message, you must create campaigns that attract new customers and keep working because your brand is identified as a powerful and differentiated brand.
6. Measure your performance.
Not only you must design and implement actions in order to enhance your brand. But you must measure the results of those actions. You will have established goals for both short, medium and long term: increase engagement, increase the conversion rate or increase the traffic of your website ... Set goals, measure and compare results. This way you can correct errors on time and improve your brand strategy.
