Question

For the scenarios given, indicate whether Classical Conditioning principles or Operant (Instrumental) Conditioning principles are involved (by underlining the appropriate theory). Then identify the components of the theory using the blank spaces provided under that theory. Two examples have been completed for you (with descriptions of the reasoning process behind the answers) to clarify the suggested process.
Whenever Richard hears the nostalgic music that plays in the background of the Charge Cola ad, it makes him remember his buddies from high school and some of the good times he had with them. When he goes the grocery store to do the shopping for his family, he scans the soda aisle and then chooses Charge Cola rather than all the other similar sodas; he just feels best about the Charge Cola brand

Operant Conditioning Classical Conditioning
Behavior: ____________________ Unconditioned Stimulus: _________________
Consequence: ____________________ Neutral/Conditioned Stim.: _______________
Expected Change: ____________________ Uncon./Condi. Response: __________________

Answer 1

Answer:

The correct answer is - Classical conditioning

Unconditioned Stimulus:____Buy any cola___

Neutral/Conditioned Stim.:__Effect the nostalgic music that plays in the background of the Charge Cola ad, makes him remember his buddies from high school and some of the good times he had with them

Uncon./Condi. Response:___Chooses charge Cola___

Explanation:

Classical conditioning is the learning technique that involves a specific stimulation and the specific response caused by the response. In this type of conditioning, there is a specific response to previous neutral conditioned stimulation.

In this case, the neutral conditioned stimulation is the nostalgic effect to the music of the cola ad that results in a conditioned response of buying the particular cola.