Cherry County is the largest county in Nebraska I don't think that their is a country in it but anyway hope this helps!
I believe the answer is: Avoid influencing the audience and able to present the facts without bias.
The main duty of journalist is to present truth/facts and let the audience form our own opinion regarding the issues. If this standard does not exist, journalist would cherry pick to only present a certain news while put the other in the dark in order to steer public's opinion.
The answer to this question is the term ethnography. An ethnography is a term which means a study of different cultures and observing the society human races. Ethnography basically deals with the social life of human and understanding their ways and analyzing the habitat and even the formation of the different ethnic groups.