Question

The ad for the Disney Institute at Walt Disney World describes vacations during which an individual can immerse him or herself in the joys of gardening for a week and take classes with horticulturists. This is an example of _____ segmentation.

Answer 1

Answer:

Psychographic

Explanation:

Psychographic segmentation is the method which is used for the group prospective, previous or present customers through their shared traits of the personality, lifestyles, beliefs, attitudes, values and other factors.

Under the marketing aspect, this segmentation is a form which divides the consumers into sub- groups grounded on the shared characteristics involving conscious beliefs, priorities and motivations to define as well as predict the behavior of consumer.

So, in this case, the Disney institute explained or stated the example of the psychographic segmentation or method.