Home equity means the market value of owner's "unencumbered" interest of their land or property. The property's equity increases once the person, who loans the amount to buy the house, will make the payments against the mortgage balance. Home equity is another term for real estate value.
ADDIE (surprised and blushing profusely) Me? You want to go with me?
Appex
Reduce the price, change the logo or stop selling altogether