Finding everyone's willingness to pay is costly and difficult is one major hurdle monopolies face to engage in first-degree price discrimination.
Price discrimination is a promoting approach that prices clients different charges for the same product or service primarily based on what the seller thinks they could get the client to conform to. In pure charge discrimination, the seller costs every customer the maximum fee they will pay.
There are three types of price discrimination that you may stumble upon: first-degree, second degree and third degree. Those stages sometimes move by way of different names: customized pricing, product versioning or menu pricing, and group pricing, respectively.
Companies benefit from rate discrimination because it may entice purchasers to purchase large portions in their products or it may inspire in any other case bored stiff patron businesses to purchase products or services.
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Availability Heuristic
A heuristic is a mental shortcut that we often use to make judgments and decisions. Availability heuristic is based on the principle that the first things come to our mind when evaluating certain topics, events, and methods, must be the based on the more common occurrences, or must be more important than other available alternatives which do not easily come to mind.
The problem with this type of mental shortcut, however, is that it can easily be influenced or biased towards vivid, dramatic events, or recent news and information, especially those sensationalized by the media.
For example, people might take more precaution against murder and car accidents compared to illnesses such as diabetes and stomach cancer, as the two former are more sensationalized or are often reported in the news than the latter two. However, statistics show that in America, these illness actually take twice as much lives than murder and car accidents (source: http://study.com/academy/lesson/availability-heuristic-examples-definition-quiz.html).
It depends what book you are talking about or how your perspective of the character is. In my opinion I would be friends with the main character because they have a brave spirit and seem to be outgoing and fun yet loyal.