Question

The marketing manager of Easy Peasy Vegetables is working on the package for a new line of self-steaming microwaveable vegetables. She wants the package to show a physically fit individual happily eating the product in order to connect the product to the customer. In this case, on which objective of packaging is the marketing manager focusing

Answer 1

Answer: A) usage promotion

Explanation:

When a product is promoted based on what it can do or rather what it is used for, the perspective being used is called a usage promotion. The aim of this is to show the users the benefits of using the products so that they can buy it for that purpose.

The vegetables here are being shown to help a person achieve physical fitness and live a healthy life. The goal is therefore to entice people to buy vegetables so that they are healthy in life.