Question

It is time to visit your doctor for your annual check-up. Dr. Kapoor checks your vitals, draws blood for testing, and weighs you. She tells you that you are fit and healthy and hands you your chart with a gold star on it. Identify all of the relevant characteristics for this service product experience:

Answer 1

Answer:

1. simultaneous production and consumption,
2. little standardization and
3. intangible.

Explanation:

The above mentioned are the relevant characteristics of the service product experience in our scenario. and are explained as thus:

1. Simultaneous production and consumption because services can be brought to you or you go to where the service is provided. This is a major characteristic in our scenario because you visit your doctor for your annual check-up.
2. Little standardization: the quality of service rendered is a major tool to measure service product experience in this instance. Dr. Kapoor only checks your vitals, draws blood for testing and weighs you, if a more thorough analysis was done such as the collection of the urine sample and so on, it could have increased your service product experience.
3. Intangible: The service rendered by your doctor is intangible, meaning that the whole process is not revealed to you. She tells you that you are fit and healthy and hands you a chart with a golden star on it, but the whole process of evaluation is not revealed or displayed to you.

Answer 2

Answer:

The relevant characteristics for this service product experience are:

1. Intangibility

2. Little standardization

3. Simultaneous production and consumption

Explanation:

1. Intangibility: This refers to the characteristic product service which the consumer didn't see.

Dr. Kapoor handed the file to the patient with a gold star on it approving the patient's health fitness. The patient never saw what was done to ascertain his fitness. This product service is intangible.

2. Little standardization: Dr. Kapoor checked vitals, drew blood for testing and weighed the patient. She didn't go into other intensive check-up operations. The ones she carried out are the little standardizations in product service.

3. Simultaneous production and consumption: This service product experience refers to the movement of the service to the consumer or the movement of the consumer to the service.

The patient (consumer) went to visit the doctor for check-up (service ).