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Yuliya22 [10]
2 years ago
15

5. Match the following items with the Advertising Technique we learned about in the Springboard Text, Unit 2. An ad shows profes

sional basketball player, Lebron James, wearing a certain brand of shoes. (5 Points) A. Bandwagon B. Testimonial C. Facts & Figures D. Avant-Garde E. Transfer​
English
1 answer:
frutty [35]2 years ago
8 0

Answer:

B. Testimonial

Explanation:

Testimonial advertising is employed when a famous person who has used the product, recommends it to others. Celebrities, athletes, and other popular figures are known to use quality items. So, when consumers see them wearing or using certain products, they get the belief that they are of high quality and they will be moved to also buy them.

Therefore, Lebron James, a famous basketball player, wearing a certain brand of shoes is using the testimonial advertising technique.

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Explanation:

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Facts about him-

He won the Ohio state championship track events for three years in a row

He got the nickname Buckeye Bullet at Ohio State University because of the records he set.

He was the captain of his varsity team at Ohio State University. B/c he was African American he couldn't live on campus dorms.

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