1. Wallace used ethos to support the claim that Alabama has the right to continue policies of racial segregation. He referenced the US Constitution that says states should have their own rights. America does not have a king, and rights are divided among the states. Therefore, he says states should decide on issues of segregation.
2. Former Governor of Alabama George Wallace ran in the 1968 United States presidential election as the candidate for the American Independent Party. Wallace's pro-segregation policies during his term as Governor of Alabama were rejected by the mainstream of the Democratic Party. The impact of the Wallace campaign was substantial, winning the electoral votes of several states in the Deep South. Although Wallace did not expect to win the election, his strategy was to prevent either major party candidate from winning a majority in the Electoral College. This would throw the election into the House of Representatives, where Wallace would have bargaining power sufficient enough to determine, or at least strongly influence, the selection of a winner.
While speaking it out you get to express more your idea and how you feel about it whereas in writing there's no emotion into. You get a higher percentage in people listening whereas in writing people might get bored of reading about it.