Question

Come up with a scenario that includes scarcity and market structure that would encourage the greatest amount of consumer choice

Answer 1

Answer:

Ok

Explanation:

Research in marketing often begins with two assumptions: that consumers are able to choose among desirable products, and that

they have sufficient resources to buy them. However, many consumer decision journeys are constrained by a scarcity of products

and/or a scarcity of resources. We review research in marketing, psychology, economics and sociology to construct an integrative

framework outlining how these different types of scarcity individually and jointly influence consumers at various stages of their

decision journeys. We outline avenues for future research and discuss implications for developing consumer-based marketing

strategies.