Answer: Desire
Explanation: AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision
AIDA is an acronym for Attention, Interest, Desire and Action. It is a model that assist to explain how an advertisement or marketing communications message engages and involves consumers in brand choice
It is one of the long standing model used in advertising and it is also known as hierarchy of effects model.
Visible artifacts; and underlying values. If you don't find an answer on this site, use Google.
Answer:
$46,000
Explanation:
The computation of the total liabilities at the end of the first year is shown below:
We know that
Total assets = Total liabilities + stockholder equity
where,
Total assets = Cash + land + short term investment
= $102,000 + $40,000 + $14,000
= $156,000
Stockholder equity = Common stock + net income - dividend paid
= $50,000 + 72,000 - $12,000
= $110,000
So, the total liabilities would be
= $156,000 - $110,000
= $46,000
Working Note:
The net income is
= Revenue - cost of goods sold - Salaries Expense - Utilities Expense - Advertising Expense
= $160,000 - $46,000 - $21,000 - $11,000 - $10,000
= $72,000
Answer:
Bethesda Biosys
Issue of an IPO:
Net proceeds for the issuer is $82 million, if all the 4 million shares are bought by investors.
Explanation:
a) Calculations:
The spread is $4.5 (18% of $25) per share, since average selling price is $25.
Therefore, the net proceed per share is $20.50 ($25 - 4.50).
And the Total Net Proceeds = $82 million ($20.50 * 4 million), assuming that all four million shares were bought by the public.
Note that the question did not provide the necessary information to make the final decision.
b) During the issue of securities, especially an IPO, underwriters, such as investment banks, pay an issuing company for the securities and then sell the securities to the public. There is always a difference per share price that they are willing to pay the issuer and what they will collect from the investing public. That difference is called the underwriting spread or simply the spread.
c) Best-Efforts Basis: According to investopedia.com, underwriting on best-effort basis is "an agreement between an underwriter and an issuer in which the underwriter agrees to place as much of an offering with investors as possible, but is not responsible for any portion of the offering it fails to sell."
Darby's correct response is $0.045 per share.
Because we can calculate earnings per share by taking net income after taxes and then dividing it by the total number of common shares that are issued.
Income after taxes = <span>$2,000,000
shares = $44,000,000
Earnings per share = $2,000,000 / $44,000,000
=$2/$44
=$0.045</span>
