The special way a person acts that makes them themselves which differs between others and them
A good reference for this is "The Five I's of Romanticism"
Imagination
Intuition
Individuality
Idealism
&
Inspiration
The persuasive technique used in the example given above is emotional appeal because it is trying to connect with the consumers emotions by asking about the cellphone that they are using. By doing that, they are trying to tell the consumer that their product can give a better service than the current product that they own.
I hope to make a legacy in this world someday.
The eave of my house fell off during the hirrican last night.
