An Emotional Argument is a rhetorical device used to spark the interest of the audience. An emotional appeal utilizes emotions as a means of communicating a position in the absence of factual evidence that logically supports the major ideas presented. The goal of this technique is to establish a connection and gain sympathy.
“Students attending school with mandatory uniform policies experience less pressure than do students who must choose their wardrobes”. Right from that you can see that the authors position is that he/she doesn’t agree with the fact that students should have uniforms.
