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The thing that is most responsible for the fragmented audience marketers experience today is <u>D. the rise of multimedia</u>
Fragmented audience occurs when there is a choice that the audience has to make as a result of a rise in media options.
As a result of this, an audience becomes fragmented because they have to make a choice between the various media options and makes each media option with a smaller audience share.
Therefore, the answer iss option D
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brainly.com/question/13124843
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