Answer:
The answer is true.
Explanation:
The marketing department is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers.
On a base level, marketing is useful for customer education. The business owner and employees know the ins-and-outs of the product but do the consumers? In order to buy into a product, the audience needs to have a solid understanding of what it does and how it works. Marketing is the most effective way to communicate the value proposition to the customers in a fun and interesting way. If consumer education is a priority then marketing should be too.
Modern marketing is a less expensive game than ever before. Social media platforms and email campaigns have made reaching out to consumers a much more finance-friendly possibility. Smart marketing can help even the playing field when it comes to competing against big name competitors. Due to the smaller nature of their businesses, SMB leaders often have much more time to pay attention to every client individually via the various marketing platforms. Modern consumers value experience over pricing, so this kind of one-on-one interaction could push customers in your direction over bigger brands.
Marketing is meant to sustain a company’s presence – not remedy a lack of engagement. In this sense, marketing is something that businesses need to create and manage every day to maintain a healthy relationship with their consumers. Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish.
Customer engagement is the heart of any successful business – this is especially true for SMBs. Marketing solves the question of how to keep a conversation going once the customer has walked out the door. In the past, face-to-face interactions made up much of B2C engagement. Consumers want to be engaged outside the store. This is where marketing comes in, and whatever the medium, a person can send their customers content to keep them engaged beyond store hours. The audience wants to form a relationship with your brand, and marketing can be used to do just that.
Marketing is important because it helps to sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. SMBs need to create fresh and inviting content to draw customers in and lead them to a purchase. Marketing helps sales and sales help your business.
Marketing is an important strategy to ensure the growth of a business. While the current customers should always be the main priority, marketing efforts can help to expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers. In essence, marketing secures a business’s future through new and old customer engagement.
