Figure out your product and then explain it how someone would have to explain it to you to persuade you to want to buy it. Use a technique that you hear on the radio or see on TV. (That should help come up with a fallacy.)
Hope this helps.
Answer:
How to Make More Money in Business
1.Rent Out Part of Your Business Premises.
2.Package Services as Products.
3.Shift your Sales Focus.
4.Lend Out Your Employees.
5.Add Value-added Services or Products.
6.Make More Money by Getting More From Your Assets.
7.Increase Profits by Cutting Expenses.
Jean Lenoir - hope that helped!!
I think the common noun is family and circus.