Question

Continuous innovation products are the most typical forms of innovation we see among new products every year. The primary reason a brand manager would support innovation investment in such products is:_______
a. Wholesalers more likely to stock larger inventory levels
b. Greater profit per unit
c. All are valid options
d. Longer product life cycle
e. Lower investment cost

Answer 1

Answer:

d. Longer product life cycle

Explanation:

Continuous innovation products are the most typical forms of innovation we see among new products every year. The primary reason a brand manager would support innovation investment in such products is Longer product life cycle. In this case of continuous product innovation, the product life cycle is longer in comparison to the existing ones and this is based on the factor that it possess additional factors or attributes that will contribute towards the same.