Puerto Rico, national expression and identity, widespread sharing through internet
Explanation:
While the genre seems to have been popularized in Puerto Rico in the early 90s, many Latin American countries have become fond of the genre as well. American hip hop mixed with rhythmic drum beats and flamenco guitars is the main makeup of the genre, creating distinctly Latin sounding music. Those in Mexico have also adapted the music to mix with their cumbia genre, making the reggaeton not only exclusive to those in the southern countries but to immigrants and citizens alike. The Latin millennial generation that grew up listening and creating such music was able to popularize the sound through the rise of the internet and widespread sharing, expanding the fanbase towards even English-speakers, even going as far as to include English lyrics or singing with mainstream American artists in their songs. Latin-only reggaeton will not stay Latin-only so long as the platforms used to share it continue to grow and change to include people all over the world.
: The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
