Answer:
It often proves difficult to actually realize the change that you have come up with. Especially when it comes to cultural or behavioral change. We want to show that change is not so much something that you have to get others to join. You have to make your change part of it
The answer to your question is true.
Mattel teamed with coca-cola to market soda fountain sweetheart barbie. this is an example of cobranding. Co-branding is a marketing approach in which numerous brand names are used on the same product or service as part of a strategic collaboration.
Co-branding (or "cobranding") refers to various different sorts of branding collaborations that often involve the brands of at least two companies. The use of two or more brands to name a new product is known as co branding. The ingredient brands collaborate to achieve their goals. The entire synchronisation between the brand pair and the new product has to be kept in mind.
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a balance achieved between two desirable but incompatible features; a compromise.