Question

Lorenzo knew that his audience consisted of a group of people who cared very much about succeeding and letting everyone else know they have succeeded. According to the VALS Framework, his audience consisted mainly of members of what category?

Answer 1

Answer:

Achievers.

Explanation:

VALS model is a tool that helps to classify the customers. It is an acronym for Values and Lifestyle or Values attitude and Lifestyle.

The model was developed by Arnold Mitchell. The purpose of creating this model was to determine people of different classes who hold differing values, attitudes and lifestyles.

There are 9 types of customers according to the VALS model. The audience or the customers that Lorenzo is dealing with belongs to the Achievers group.

Achievers, according to the VALS framework are those people who are driven by achievements. This means that they tend to buy the products that reveal their success to their peers or others. The people who belong to this group want to be excellent in their jobs and families as well.

So, the correct answer is Achievers.