Question

The marketing decision and research problem should be defined clearly so that a. communication between the researcher and the decision maker can be reduced. b. research can be designed properly. c. the researcher knows what results to come up with. d. the decision maker understands the decision to be made. e. all of the above.

Answer 1

Answer:

b. research can be designed properly.

Explanation:

Market research can be defined as a strategic technique which typically involves the process of identifying, acquiring and analyzing informations about a business. It involves the use of product test, surveys, questionnaire, focus groups, interviews, etc.

Secondary market research can be defined as a method designed to determine the demographics of a particular target market.

The marketing decision and research problem should be defined clearly so that the research can be designed properly. Some of the factors to be considered in the design of a market research are;

I. Corporate culture.

II. The environment of the decision maker.

III. The decision maker's objectives.