<em>The qualitative approach </em><em>or qualitative research approach is described as one of the 'market research method' that is generally focused on obtaining or gathering various data via conversational and open-ended communication. The qualitative research approach not only focuses what people actually think off but also why they think the way they do.</em>
<em>There are five different categories </em><em>involved in the qualitative approach i.e, case study, grounded theory, ethnography, phenomenological, & narrative and it was given by </em><em>John Creswell.</em>
<em>The given type of data gathering can be referred to as a qualitative approach.</em>
