Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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Georgia will receive $17,100.
If Georgia was out of work for 19 weeks she would receive 60% of her weekly pay.
In order to calculate 60% you multiply $1,900 x .6 = $1,140.
Georgia’s Disability insurance will pay $1,140 per week after a four week waiting period. She is out for 19 weeks, so with the 4 week waiting period, she will collect benefits for 15 weeks. 15 weeks x $1,140 = $17,100 total.
Answer:
Bad debt expense $ 14.850
Explanation:
Initial Balance
Accounts Receivable $ 309.000
Allowance for Uncollectible Accounts $ 600
Should be 5% of the Accounts Receivables
Allowance for Uncollectible Accounts $ 15.450
We must calculate the difference between the actual balance and the must be balance.
Adjustment entry
Bad debt expense $ 14.850
Allowance for Uncollectible Accounts $ 14.850
END Balance
Accounts Receivable $ 309.000
Allowance for Uncollectible Accounts $ 15.450
The statement above is true. Forecasting is the utilization of notable information to decide the heading of future patterns. Organizations use estimating to decide how to apportion their financial plans or plan for expected costs for an up and coming timeframe. This is regularly in view of the anticipated interest in the products and ventures they offer.
Answer:
The correct answer is B.
Explanation:
Giving the following information:
Basic models sell for $ 44 per unit with variable costs of $ 25 per unit. Deluxe models sell for $ 52 per unit with variable costs of $ 25 per unit. Total fixed costs for the company are $1,323. Gabe Industries typically sells three Basic models for every Deluxe model.
First, we need to calculate the weighted sales participation:
Basic= 3/4= 0.75
Deluxe= 1/4= 0.25
Now, we need to calculate the weighted average selling price and variable cost:
weighted average selling price= (selling price* weighted sales participation)= (44*0.75 + 52*0.25)= 46
weighted average variable cost= (variable cost* weighted sales participation)= (25*0.75 + 25*0.25)= 25
Now, we can calculate the break-even point in units:
Break-even point (units)= Total fixed costs / (weighted average selling price - weighted average variable expense)
Break-even point= 1,323/ (46 - 25)= 63 units
