<h3>Advertising expenditures to introduce a new product line is not a capital expenditure.
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Explanation:
- Buying a new machinery and associated sales tax is a capital investment.
- Installation of elevators to replace escalators is a capital investment.
- Purchasing a patent is a capital investment.
- Advertising costs will in most cases fall under sales, general, and administrative (SG&A) expenses on a company's income statement.
So, Advertising expenditures to introduce a new product line is not a capital expenditure.
In order to deal with the declining effectiveness of traditional advertising, marketers are finding unique ways to reach out to target customers. integrating their goods with popular television programs is one such way. this sort of advertising in which actors are shown using branded products is an example of product placement.
Answer:
a) true
Explanation:
When we are talking about building brand equity, we are talking about increasing our customers' perception and value of our brand or company's name. Building brand equity emphasizes the brand itself over any specific product or service that our company offers. E.g. Rolls Royce is the most luxurious car manufacturer in the world, and they built brand equity upon luxury in all its vehicles, not one specific car.
In this case, Travelwell is emphasizing a characteristic that should apply to all its product line, not just one specific type of luggage.
Answer:
The ownership of intangible assets such as patents.
Explanation:
Non cash items are items that do not include outlay of cash . e.g. depreciation , intangible assets
Answer:
The bank reconciliation statement is as shown below:
Amount in $
Balance per bank statement 33,650.00
Deposit in transit 9,150.00
Outstanding check (17,865.00)
Bank charges 80.00
Note collected (6,095.00)
Returned check (540.00)
Check drawn <u> (630.00)
</u>
Book balance <u> 17,750.00</u><u> </u>
Explanation:
Deposit in transit has been recorded in the books, thus the addition to the bank balance. Bank charges have been deducted from the bank balance but not in the cash book hence it is added back. Note collected is yet to be recognized in the books hence the deduction from the bank balance.
Amount recorded from the check returned is more than the actual by $540 hence the deduction. The check drawn has been over charged by the bank to the tune of $630 hence the deduction.
