Question

In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____
a. information
b. personal identity
c. integration and social interaction
d. entertainment

Answer 1

Answer:

c. integration and social interaction

Explanation:

In sociology, the concept of social integration and interaction refers to the process during which newcomers or minorities are incorporated into the social structure of the society. Thanks to this process, the newcomer is integrated into the larger group and recognized as one of them.

In this example, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion with his coworkers. We can see that he is watching the show in order to be incorporated to the group with his coworkers and to have something in common and be recognized as one of them. Therefore, his use is based upon integration and social interaction.