Answer:
Descriptive analytics.
Explanation:
Environmental scanning is a management strategy that focuses on systematically acquiring informations about occasions, trends, events or patterns through surveys and analysis of these information in an organisation's external and internal environment. The informations acquired through environmental scanning is then used by the executive management in strategically planning the organisation's future and exploitation of available opportunities for the success of the organization.
The internal environmental scanning offers an organization strength and weakness while the external environmental scanning provides information about opportunities and threats.
Generally, the external environmental scanning gives an overview of the opportunities in the market as well as potential threats to an organization.
Descriptive analytics can be defined as a branch of statistical analysis which typically involves the gathering of data for effective use.
In this scenario, Target is examining their online sales data during the pandemic to understand what happened.
Hence, the kind of analytical technique they are using is descriptive analytics.
