Latitude goes North and South
Longitude goes East and West
There are a couple of answers to this:
A: A lot of people back then were heavily Catholic, the Catholic church claimed that the Earth was flat, while others believed the Earth was round.
B: Back then, obviously they didn't have airplanes or satellites, thus people believed the Earth was flat. The reasoning of this is because, if you were to look outside right now, the Earth does look like it could be flat. (that is because you have to be at a certain level of elevation to see the curvature of the Earth). Eventually though, people started reasoning and came to the conclusion the Earth was round. (They were proven right when aerospace technology came around.)
Indirect effects include pluvial lakes, changes in sea level, and isostatic depression.
Answer
That would be the tectonic plates.
